Fish brain app review how to#
Fish brain app review android#
Fish brain app review software#

“The way we do that is we look at the five-day future weather forecast and then correlate it between similar situations and similar locations for a particular species.

In addition to making it easier for fishers to jot down notes about catches, FishBrain uses algorithms to generate forecasts on optimal times and places to drop a line for a particular type of fish.

Fish brain app review android#

Additionally, recreational fishing-related expenditures in 2011 were about $41.77 billion (yes, with a 'b').Įssentially, FishBrain’s free app – which is available on iOS and Android – works as a utility tool for anglers to log catches/trips as well as a social network, where users can share experiences and photos with the community. In the US, fishing is considered to be one of the top outdoor hobbies with over 55 million Americans reportedly taking at least one fishing trip in 2013. The study estimated that about 1.6 million Swedes (out of the country’s population of 9.6 million) enjoy the recreational activity.įurthermore, a report on sea angling in England published in 2013 estimated that there were 884,000 fishers in the country, who spent £1.23 billion on the sport. In 2013, fishing was one of the most popular hobbies in Sweden, according to numbers released by Statistics Sweden.

“There were some big American companies, but I wasn’t impressed by any of them – so that was basically the get-go for FishBrain,” Attby told me.

Fish brain app review software#

We caught up with the company’s CEO Johan Attby (pictured below) to delve into how the app works, why user bragging drives the social network and what’s coming up next.Īfter Attby’s first software company, Tific, was acquired by US technical services provider PlumChoice, he was ready for the next entrepreneurial challenge.Īn interest in niche social networks combined with stumbling across an article about the world’s 10 biggest hobbies – which included sport fishing – led to further research and exploration of this market. In fact, the Swedish tech startup gathers crowdsourced data from its community and correlates it with various weather parameters – such as air pressure, water temperature, and humidity – to generate forecasts that help anglers figure out when, where and which bait to use best to catch a particular fish species.įounded in Sweden in 2010, FishBrain announced a $2.4 million funding round in July 2014 led by Northzone and Active Venture Partners. Redefining the signup to create a more personalized experience, rethinking and designing a strategy for SEO and supporting marketing with App and Play Store refreshment and optimizations, increased the number of new registered users by 2M in 9 months.In case you’re wondering, there’s a fish out there that matches your personality.Īccording to a quiz developed by Stockholm-based startup FishBrain, alongside “fish personality researchers” from the University of Bergen and Leibniz-Institute of Freswater Ecology and Inland Fishers, I’m a trout.ĭespite a name that may evoke negative associations of intelligence and memory, FishBrain is a social network and mobile app for anglers that’s anything but dumb.

Fish brain app review how to#

Bringing my previous extensive knowledge on how to design user experiences, my daily work combined UX design, data and growth hacking. Growing the productĪt Fishbrain, I took the opportunity to start a whole new adventure by joining the Growth team. It’s a social app - for people to share their catches and chat with each other an utility app - to help people become a better angler by following millions of hotspots, catch positions and best baits and it’s a marketplace - to search, review and buy fishing gear. It’s an IOS and Android app with more than 8 million registered users, touching three main areas: social, utility and commerce. Fishbrain No.1 app for the world’s no.1 hobby - Fishingįishing is a hobby shared by millions of people around the world and Fishbrain was born to connect these millions of anglers.